One of the things that you quickly learn when you start dating is that first impressions matter. This is why caring people are late on first dates, they're trying to make sure that their outfit, hair, and maybe makeup is perfect to create the right first impression.
Web design works in much the same way. When somebody visits your page, you might only have a half-second to capture their attention before they close that tab. There's a million sites in Google who sell exactly what you do. If your site is slow, ugly, has displeasing colors or bad typography, they'll close the tab and move on to the next one faster than you can blink.
One failure in business is ignoring quality design. Apple has become the largest company on planet Earth merely by focusing on great design and a high-quality user experience. A lot of businesses spend a lot of money on things whose impact can easily be measured: very experienced employees, marketing and advertising and even buy Twitter Followers, a good manufacturing system, and other capital expenses. But then when it comes to web design they try and scrimp and save. Place value on web design as well.
Don't scrimp on quality design to save a few bucks. You'll get what you pay for if you try and outsource to the cheapest web developer.
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